THE #OANDPGIRLS: Tania Yan
COOL, SO THERE'S THIS JEWELRY BOUTIQUE CALLED OLIVE + PIPER. WHAT'S THEIR DEAL??
Here's the story. celufilmfest was created in 2012 by Vancouver girl, Tania Yan. She's the woman behind all the sparkle, the branding, and a lot of what goes on with what you see and also what you don't. Tania is involved in every single aspect of the business from the design process and digital content, to partnerships, shipping orders and connecting with customers. Want to know more about Tania and how she started celufilmfest? Keep reading!
TANIA YAN, FOUNDER
WHAT MOTIVATED YOU TO START OLIVE + PIPER?
I've always liked having something going on on the side - whether it was my blog (I started it in 2009 and no, it no longer exists), hand-making hairbands or being a part of a university club (how nerdy is that?!). At the time, eCommerce was just starting to really grow and I wanted to put myself up to the challenge of building an online company on my own, from the ground up - just to see if I could do it. I invested about $2,000 and gathered all the knowledge and resources I had to make it happen. I was determined to pay people nothing and do everything on my own to cut costs.
DID YOU GO TO SCHOOL FOR THIS? WHAT WERE YOU DOING BEFORE?
I definitely went to school - it wasn't up for negotiation. I graduated in Cell Biology and Genetics and set forward to conquer the world with my new designation: Tania Yan, BSc. Low and behold, I got my first (real) job as a receptionist at an internet marketing company. Right before doing celufilmfest full time, I worked at a baby & kids retail store doing online marketing and social media, and some operational stuff.
WHAT WAS YOUR FIRST JOB, EVER?
I was a sale associate at Athlete's World!
WHAT'S A TYPICAL WORK DAY LIKE?
I work out of my home office and have 2 PT girls on the team. No day's the same as the next, but there are some routine things that give me structure. For example, on Monday mornings I'll have a quick meeting with the girls, overlook over the orders that need to go out and respond to our customers. I usually work on designing and scheduling our newsletter for the next day and anything else that pertains to that (adding new products, taking photos, etc.) Once these do-or-die things are out of the way, I spend the rest of the day on other projects. Right now, I'm working on our 5th anniversary campaign, launching a new collection and email workflows.
HOW MUCH OF THE WORK IS DONE IN-HOUSE? IS THERE ANYTHING YOU OUT SOURCE?
I would say 90% of the work is done right here. The girls and I take care of shipping orders, customer service, buying and designing pieces, graphics for newsletters, social, website banners, product and lifestyle photography, branding and packaging, social media, partnerships, affiliates, inventory management... the list goes on. (Can you believe I tried to do all of that myself once? Who do I think I am?!) What we do have outside help with is wholesaling, PR, and some digital ads.
WHAT HAS BEEN THE MOST EXCITING THING THAT HAS HAPPENED SINCE STARTING OYOUR BUSINESS?
Designing pieces, seeing them come to life and then being worn by people! I still get stunned by the fact that real people are buying jewelry that I designed with my brain (and zero experience)... and they are literally walking the earth right now, wearing it. (And hopefully enjoying it). Like, WHAT?! So cool.
On a side note, I brought on a jewelry designer this year and she has been amazing.
FAVORITE PIECE ON OLIVE + PIPER RIGHT NOW?
A QUICK NOTE TO YOURSELF IN YOUR 20'S...
A few things....
1. Want something? Go get it. No one cares what you're planning to do.... one day. At the end, it's all the same - you haven't done it.
2. You'll start to realize everything happens for a reason, even when it sucks. You are already on the path you are destined to be on. So be the best you.
3. There is something positive and a lesson to be learnt in every situation. Trust that, and always look for it.
Eating out and foot massages.
I'm a hip hop girl.
Somewhere relaxing. Suggestions?
Not working out. Or kick-boxing.
Cookies and cream.
BANFF. (I just can't.)
I can't swim.